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Keywords: Students
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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2016) 6 (1): 2–16.
Published: 03 May 2016
... was designed to primarily sell discounted tickets, engage and inform a student audience. Design/methodology/approach – A mixed-method approach including an analysis of the technology, focus groups and interviews was used. Findings – Though the aims of app developers and marketers are often...
Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2011) 1 (2): 121–135.
Published: 21 October 2011
...Simon Frith; Paul Long Purpose This research aims to explore in detail aspects of the role and character of student unions as venues for live music in post‐war Britain. Guiding questions ask: what part have student unions, entertainment officers and the wider body of students – in their role...
