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Keywords: Sustainability
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Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2013) 3 (2): 154–167.
Published: 21 October 2013
...Stephen Henderson Purpose – The purpose of this paper is to examine the social marketing-based approach to live performance adopted by Jack Johnson and its potential as the basis of a developmental model for sustainable touring. Design/methodology/approach – Musician Jack Johnson has been...
