...Tekena Mark Purpose Arts practitioners have looked for ways to engage their audiences and sustain their interests and patronage of theatre shows amidst the coronavirus pandemic that kept patrons at home. This has led to digital engagement with audience members via social media. This research paper...

...Rachel Perry Purpose This study explores what it means to be a mission-driven arts organisation (MDAO) in the UK. Drawing on literature relating to artistic risk and rupture, mission and vision, and arts participation, the purpose of this paper is to shed light on how Slung Low, a theatre...

... of performances that were sold. Reddy et al. (1998) used this variable as a measure of initial marketing success for a production, and I treated it here as such. Entertainment industry Theatre Broadway theatre Cox hazard regression Live entertainment Although geographically very confined...

...Ben Walmsley Purpose The purpose of this paper is to explore the impact that theatre can have on its audiences, both immediately and over time. Design/methodology/approach The article evaluates the existing literature on impact and critically reviews a number of benefits models. Through...

...Simone Guercini; Silvia Ranfagni Purpose The purpose of this paper is to analyse the emergent role of market in cultural enterprises. Design/methodology/approach The authors consider market as network and identify the role of the interaction process with a special focus on theatre...