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Keywords: Thematic analysis
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Journal Articles
Identifying the success factors of advergames: a mixed-method approach
Available to Purchase
Journal:
Arts and the Market
Arts and the Market (2020) 10 (3): 205–220.
Published: 22 September 2020
... the success factors of advergames implementation using the mixed-method approach. For this purpose, along with a literature review, some semistructured interviews with experts were conducted and the obtained data were analyzed using the thematic analysis. Then a survey was conducted to validate the extracted...
