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Keywords: Trailers
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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2015) 5 (2): 126–138.
Published: 05 October 2015
...Dr Daniel Hesford and Dr Keith M. Johnston; Paul Grainge; Catherine Johnson Purpose – The purpose of this paper is to examine the professional culture of television marketing in the UK, the sector of arts marketing responsible for the vast majority of programme trailers and channel promos seen...
Journal Articles
So just what is a trailer, anyway?
Available to Purchase
Journal:
Arts and the Market
Arts and the Market (2015) 5 (2): 112–125.
Published: 05 October 2015
...Dr Daniel Hesford and Dr Keith M. Johnston; Ed Vollans Purpose – The purpose of this paper is to posit a methodology for exploring promotional trailers in the public domain and a critical discussion of the findings therein. Design/methodology/approach – The approach utilises third part...
