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Keywords: Value derivation model
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Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2013) 3 (2): 131–153.
Published: 21 October 2013
..., expectations, motivations and perceptions as components parts of value derivation and their interactions resulting in the creation of an iterative value derivation model of the life cycle of an arts sponsorship relationship from a business perspective. Originality/value – This research has relevance...
