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Keywords: Visitor experience
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Journal Articles
Journal:
Arts and the Market
Arts Marketing: An International Journal (2012) 2 (1): 35–51.
Published: 18 May 2012
... to spend time enjoying a series of memorable events that a company stages to engage him in a personal way (Pine and Gilmore, 1999, p. 2). © Emerald Group Publishing Limited 2012 Experiential marketing Visitor experience Arts and heritage management Relationship building Case studies...
