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Keywords: YouTube
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Journal Articles
Journal:
Arts and the Market
Arts and the Market (2022) 12 (2): 105–117.
Published: 05 May 2022
.../methodology/approach The authors surveyed 809 college students about various advertisement topics of traditional media/print, Internet, social media, and both print and online reviews. Findings For advertising, outdoor billboards and YouTube video were each positively associated with watching a new movie...
Journal Articles
Journal:
Arts and the Market
Arts and the Market (2015) 5 (2): 112–125.
Published: 05 October 2015
.../value – This is the first time a methodology has been discussed that considers trailers as a shared vernacular term, rather than subject of historical archive. © Emerald Group Publishing Limited 2015 YouTube Trailers Entertainment industries Subject to change, the titles...
