Keywords: AI self-efficacy
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Journal Articles
ABAC Journal (2026) 46 (1): 6–19.
Published: 17 November 2025
...Cong Doanh Duong Purpose Although interest in digital entrepreneurship is growing, the joint psychological effects of AI literacy and AI self-efficacy remain underexplored. This study applies the stimulus-organism-response (SOR) model to examine how their alignment shapes identity aspiration, self...
Includes: Supplementary data

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