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Keywords: Commercialization
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Journal Articles
Applied Computing and Informatics (2022) 18 (1-2): 45–60.
Published: 20 July 2020
... for a successful market readiness, including the time of entry and overcoming market entry barriers, product attributes, product development process, and commercialization. Finally, findings were categorized in the form of an iterative learning loop model and also, practical strategies and methods were recommended...

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