Corrosion Commentary

The IMF launches its new corporate identity for the 90's. As the only professional body for qualified members of its type in the UK, the Institute of Metal Finishing needs to maintain a high visibility in the field of surface coating, it has decided it is time to update its corporate visual identity. As with any professional organisation, confidence and respect amongst the membership are of paramount importance to the public image. It is hoped that a strong, clear and appropriate visual image will contribute considerably to recognition.