Versace to provide exclusive jet interiors
Versace to provide exclusive jet interiors
At last year's Milan Furniture Fair, Versace announced its new partnership with TAG Group, parent company of TAG Aviation, to create an exclusive interior design service for the owners of private jets. TAG Group subsidiary, TAG Aircraft Interiors Limited (TAG-AI), will act as marketing and sales agents for the partnership. The first interiors concepts for “Versace” jets were presented at the recent Farnborough International Airshow.
Versace Design provides a comprehensive interior design service, which operates much as an architect's studio would. Clients collaborate creatively with architects and technical designers to conceive their ideal, personalised interior spaces, and Versace then turns these requirements into reality at the client's chosen completion centre.
Together, the two partners will be fitting a range of jets with Versace interiors (aircraft paint schemes can also be customised). The core models of aircraft interiors on offer are for the market's largest private jets, including the Bombardier Global Express XRS and Global 5000, Gulfstream G 550, and the Boeing BBJ/737.
Applying a unique interior design philosophy to aircraft requires the expertise of specialists in aircraft design and management, and for this reason,Versace is collaborating with TAG Aircraft Interiors, Limited, a subsidiary of TAG Group, leaders in this field. Versace and its designers will be responsible for all aspects of content, design and style, while TAG, with its 30 years experience as a world leader in the sale, completion and management of private jets, will take care of the logistical and technical aspects of the interior completion contracts.
Versace Design creates designs to address all their clients' challenges:professional, domestic, holiday resort and now, private jet. Versace will help those who fly in style to establish the floor plan of their aircraft and then create an exquisite and uniquely personal luxury interior. The service was conceived to answer the needs of the most discerning customers.
Each custom interior will be unique to its owner. In true couture style, the wishes of the individual will be taken into account, and this will determine the extent of patterns used, the combination of materials, and the configuration of the cabinetry and seating and sleeping areas which comprise the full interior environment. This is a “turn key 860/106” offering lamps, vases,plates, glasses, tables, and furniture (beds, closets, chairs, sofas).
The signature piece for aircraft custom interiors is the armchair, and Versace Design can offer the ultimate in seating, from the padded and functional, to the romantic and decorative. Importantly, Versace Design can accommodate any type of space, from lounges to home theatres to bars.
Giancarlo Di Risio, CEO of the Versace Group said: “Versace is not just about fashion, but about luxury in every aspect of life. This agreement has been made with the desire to respect the DMA of this company, which truly represents Italian luxury style. For this project, TAG-AI is the ideal partner, because its long experience in aviation puts it in first place among the best managers of private and charter aircraft, and its exclusive clientele mirrors that of the Maison Versace”.
TAG Group SA said: “We are extremely pleased to collaborate with Versace in the creation and marketing of exclusive aircraft interiors. Techniques d'Avant Garde, the full name of the TAG Group, encourages and maintains the spirit with which the company has always sought to enter into new endeavours, and to achieve the standard of excellence that distinguishes the company. We are confident that our aviation experience, and Versace's creativity and decorative materials know-how, will result in the most sought-after interiors for the most discriminating clients in the aviation business.”
The basis for the Versace Design look comes from the furniture, fittings and furnishings, which the house produces for its home collection. Versace has long been synonymous with interior design, as it was the first fashion house to create a home wear collection, and the first house to create a branded hotel. The move into design for aviation is a logical extension of the house's expertise in this field, and is another first for a fashion brand.
Versace Home is a collection steeped in luxury, using the finest quality materials and the most exclusive finishes and detailing. Today the collection is strongly rooted in the dramatic contrast afforded by the juxtaposition of black and white. House signatures include the use of the Greek fret motif derived from classical antiquity, and stylised prints, like the huge rose inspired by the dreamlike Twenties fashion designs of Paul Poiret. As with Versace clothing, the home collection incorporates references to the past (Neoclassicism,Bauhaus-modernism, a Louis XVII- inspired style armchair, Seventies-style bases for lamps) with an ultra-modern approach to elegance. Clean, decisive lines and luxurious materials and textures, notably leather and fur, create an environment which is a statement of the best taste, the highest standards of quality and the most rigorous expectations of exclusivity.
Details available from: TAG Aircraft Interiors Ltd, Tel: +41 797221717, Fax:+1 305 495 9500, E-mail: bkhezri@tagai.aero
