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THE launching of a new aircraft in this highly competitive age is a very expensive undertaking —and as a result, a risky one. If a new or growing demand can be satisfied by the further development of an existing type then the risk will be reduced and the reward increased so that a commercially successful aircraft is almost invariably in production for many years and progressively developed through a number of versions. However, the law of diminishing returns operates and eventually the time must come when it is necessary to recognize the fact that a new aircraft promises equal if not greater returns than continued development of the older aircraft, despite the expense associated with commencing and producing a new type.
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© MCB UP Limited
1963
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