Araldite: the future bond
Araldite: the future bond
Keywords: Vantico, Adhesives
Following the recent advertising campaign for their Araldite 2000 range,Vantico, manufacturers of structural bonding and adhesives, announce a bold new educational campaign which they state will make the message stick that traditional joining methods have had their day.
The spincard (Plate 15), Araldite's new educational tool, demonstrates the claimed power of their 2000 range adhesives. Araldite's 2000 range is said to combine the three basic technologies (epoxy, polyurethane and methacrylate chemistries) which have dominated the structural adhesives scene over the last 20 years and are the most widely used forms of adhesives. According to Vantico,the advances made in the development of its structural adhesives are such that Araldite's 2000 range offers bonding solutions for 95 per cent of all structural bonding applications.
The new educational tool has been developed to quickly answer questions new users may have regarding adhesive bonding. "It can be difficult to comprehend that adhesive bonding is stronger than rivetting and welding, for example" says head of adhesives marketing, Tony Mee.
"By using our presentation, we can assist in removing preconceived reservations engineers sometimes have about adhesives and show that our products can enhance their products' performance.
Plate 15 The spincard: the new Araldite educational campaign
"We show that our solutions are more than just an alternative. We do this by giving detailed case histories demonstrating the full power of our adhesives range. Users can be linked directly to our technical department for one to one discussions on the best methods of joining or take part in interactive presentations".
Following its launch in the UK, the spincard will enter the markets in France, Germany, Benelux, Italy, Sweden, Asia Pacific and Australia.
Spincards are available on request from Ruth Paskins, Vantico Ltd, Duxford,Cambridge CB2 4QA, UK. E-mail: ruth.paskins@vantico.com
