Keywords: Choice experiment
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Journal Articles
Agricultural Finance Review (2025) 85 (4-5): 513–525.
Published: 05 September 2025
..., a choice experiment is employed where participants are asked to rank the loan officer choices based on the four trust components and a stated interest rate. Findings We found that farmers are willing to pay for trust in their loan officer. In particular, they are willing to pay up to 2.4, 2.3, 1.4...
Includes: Supplementary data
Journal Articles
Journal Articles
Agricultural Finance Review (2014) 74 (4): 539–554.
Published: 28 October 2014
... available. Sensitivity analysis was conducted by studying the price-anchoring effect. Design/methodology/approach – Data from a choice experiment (CE) were analyzed with mixed logit models and the distribution of farmer WTP for crop insurance was derived. A split sample approach with varying premium...

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