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Keywords: Investment behavior
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Journal Articles
Agricultural Finance Review (2014) 74 (3): 379–396.
Published: 26 August 2014
...’ preferences for sequences. The DU model still dominates theories of investment behavior (Frederick et al., 2002 ; Berns et al., 2007). According to this model, decision makers choose investment alternatives as if a weighting function can determine the utility level of future rewards...

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