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Keywords: Technology acceptance model
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Journal Articles
Journal:
Agricultural Finance Review
Agricultural Finance Review (2019) 79 (5): 582–597.
Published: 15 August 2019
...Marius Michels; Johannes Möllmann; Oliver Musshoff Purpose Adoption rates of commodity futures contracts among farmers are rather low in Europe despite their political support. The purpose of this paper is to examine whether the Technology Acceptance Model (TAM) can contribute to the understanding...
