Use of Videotape in the Management Classroom: An Empirical Study

A review of the literature found that little research has been conducted on the use of videotape in the teaching of management courses in university schools of business. Utilizing an adaptation of Gioia and Brass’s (1985‐86) “repertoire of observational techniques,” survey responses were obtained from a nationwide sample of 262 management faculty. Age was found to be the sole differentiating factor in current as well as expected future use vs. non‐use of videotape. Current practices in a wide variety of aspects of video usage are also examined. Implications of the results, including the impact of barriers to the use ofvideotape in the classroom are discussed.