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Volume 17, Issue 1
22 April 2002
This article was originally published in
Mid-American Journal of Business
Mid-American Journal of Business Cover Image for Volume 17, Issue 1
Review Article| April 22 2002

An Examination of Privacy Policies in Fortune 500 Web Sites Available to Purchase

Chang Liu;
Chang Liu
Northern Illinois University
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Kirk P. Arnett
Kirk P. Arnett
Mississippi State University
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1935-522X
Print ISSN: 0895-1772
© MCB UP Limited
2002
Mid-American Journal of Business (2002) 17 (1): 13–22.
https://doi.org/10.1108/19355181200200001

Although personal information privacy concerns have been around for years, the introduction of E‐commerce and its associated technologies presents privacy concerns anew. The Fortune 500 represents traditional leadership in the use of technologies and business practices. This preliminary study examines Web sites of the Fortune 500 and shows that slightly more than 50 percent of Fortune 500 Web sites provide privacy policies on their home pages. Comprehensive privacy policies to address all privacy dimensions recommended by the FTC are less common.

Keywords:
E‐commerce, Fortune 500, Website privacy policies
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© MCB UP Limited
2002
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