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Both Washington and American business are concerned about U.S. international trade performance and various export‐finance and related support undertakings. This paper examines the significant transition in the government’s export‐credit insurance program in terms of a major alteration of the relationship between the Export‐Import Bank and Foreign Credit Insurance Association. The result is a case study of how level and delivery of export‐credit support must be carefully evaluated by marketing executives operating in today’s global business environment.
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