Wei‐Na Lee
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Testing the concepts of market mavenism and opinion leadership in China

Jie Zhang, Wei-Na Lee
Journal: American Journal of Business
American Journal of Business (2015) 30 (3): 178–195.
https://doi.org/10.1108/AJB-09-2014-0054
Published: 03 August 2015
View article titled, Testing the concepts of market mavenism and opinion leadership in China
Open the PDF for Testing the concepts of market mavenism and opinion leadership in China in another window
Add to Citation Manager for Testing the concepts of market mavenism and opinion leadership in China
Journal Articles

To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook

Jie Zhang, Yongjun Sung, Wei‐Na Lee
Journal: American Journal of Business
American Journal of Business (2010) 25 (1): 53–64.
https://doi.org/10.1108/19355181201000005
Published: 22 April 2010
View article titled, To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook
Open the PDF for To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook in another window
Add to Citation Manager for To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal