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Keywords: Agency/client relationship
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Journal Articles
The Small Agency/Client Relationship: The Samll Client’s Perspective
Available to Purchase
Journal:
American Journal of Business
Mid-American Journal of Business (1996) 11 (1): 23–30.
Published: 22 April 1996
... in the marketing research, marketing strategy, and sales promotion areas. They were less interested in agency involvement for new product planning. © MCB UP Limited 1996 Agency performance Advertising Agency/client relationship Service relationships ...
