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Keywords: Bibliometrics
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Journal Articles
Overview of the leading countries in marketing research between 1990 and 2014: A bibliometric analysis
Available to Purchase
Journal:
American Journal of Business
American Journal of Business (2018) 33 (4): 134–156.
Published: 01 November 2018
...Leslier Valenzuela-Fernández; Carolina Nicolas; Jose M. Merigo Purpose The purpose of this paper is to present a general overview of the most influential countries according to their scientific contributions in marketing for the 1990–2014 period. In this bibliometric-based research, the authors...
