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Keywords: Business‐to‐business marketing
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Journal Articles
American Journal of Business (2012) 27 (2): 174–194.
Published: 19 October 2012
..., if employees within the company are prevented, discouraged from using or are just not interested in using social media, there will be reduced incentive for B2B salespeople to use social media. United States of America Social media Sales force Business‐to‐business marketing Outcome performance Norms...

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