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Keywords: Business planning
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Journal Articles
Management Forecasting: Survey Findings and Business Implications
Available to Purchase
Journal:
American Journal of Business
Mid-American Journal of Business (1997) 12 (1): 35–40.
Published: 22 April 1997
...Nada R. Sanders Accurate forecasting is one of the most critical issues for business planning. Knowing how best to generate forecasts and how others are performing this function is important information for managers. This study reports on forecasting practices in US firms based on a survey of 500...
