... in China? The answer to this question would solve an important issue of targeting in marketing communication. Second, if market mavenism is indeed distinctive from opinion leadership, are market mavenism and opinion leadership determined by same or different factors in China? The answer of this question...

..., advertising, Harlem, technology, China Introduction The role of the media industry is multi-faceted, but certainly one of the most indispensable roles is to deliver advertising through a variety of media vehicles to reach the target audience with a high enough frequency that those exposed to the advertising...