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Keywords: Communication tactics
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Journal Articles
Journal:
American Journal of Business
Mid-American Journal of Business (1990) 5 (2): 60–63.
Published: 28 October 1990
... to their corporate planners’ assessment of the quality of the communication of the plan. In contrast, the functional executives’ knowledge was not so closely tied to the planners’ assessment of merely the quality of the business plan itself.Different organizations use different communication tactics. These tactics...
