...Elad Granot Purpose The purpose of this paper is to explore how executives assimilate creativity in business‐to‐business (B2B) services. Design/methodology/approach The author employed an inductive, qualitative research approach to elicit and explore the definition and interpretation...

...Frank J. Sabatine Creativity, innovation, and entrepreneurship are “buzz words” frequently used by American business professionals when discussing the question of how to adapt to our rapidly changing global economy. American companies are struggling to innovate in order to compete with foreign...