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Keywords: Cross‐cultural differences
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2011) 26 (2): 145–160.
Published: 28 October 2011
... with the cultural norms of a foreign market could lead to a significant competitive advantage. Sales force National cultures Salesperson motivation Sales force management Global selling Cross‐cultural differences Multinational companies Competitive advantage Salesperson motivation has been one...
