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Keywords: Customer‐oriented selling
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2012) 27 (2): 174–194.
Published: 19 October 2012
.... Customer‐oriented selling was not found to be positively related to social media usage, but does have a positive effect on sales performance. Research limitations/implications This study was conducted by e‐mail, and as a result, there might be an existing bias towards respondents who already embrace...
