Keywords: E-shopping
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Journal Articles
American Journal of Business (2014) 29 (2): 178–188.
Published: 27 May 2014
... helps the online service providers/e-commerce industry to understand e-shoppers’ perception and e-SQ in India. Also, it can contribute to formulating the best e-marketing strategies by which to tap into the e-shopping market in India. Even though the penetration rate of the internet is very low...

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