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Keywords: Employee-customer identification
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2024) 39 (4): 211–227.
Published: 18 July 2024
...Charles H. Schwepker Jr; Christina K. Dimitriou Purpose This research seeks to better understand the impact of employee-customer identification on critical job outcomes such as customer orientation and commitment to service quality. Design/methodology/approach A sample of 316 hotel/motel...
