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Keywords: Entrepreneurial Strategy Matrix
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Journal Articles
Strategies Used by Small Business Entrepreneurs
Available to Purchase
Journal:
American Journal of Business
Mid-American Journal of Business (2001) 16 (1): 29–38.
Published: 22 April 2001
...Robert N. Lussier; Matthew C. Sonfield; Joel Corman; Mary McKinney This descriptive study of 184 small firms identified strategies most frequently used by their managers. These strategies were identified using the Entrepreneurial Strategy Matrix, a situational model in which the identification...
