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Keywords: Ethnocentrism
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2017) 32 (1): 42–57.
Published: 03 April 2017
...’ purchase intentions toward Japanese products. A structural equation model was estimated in Lisrel 8.80 to assess the proposed model. Findings The results offer evidence that consumer ethnocentrism and susceptibility to normative influence have a positive relationship with animosity while...
