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Keywords: Food blogger
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Journal Articles
The effects of food influencers' characteristics on consumers' purchase intentions
Available to Purchase
Journal:
American Journal of Business
American Journal of Business (2026) 41 (3): 136–154.
Published: 12 June 2026
...Naeimeh Kamjoo; Mohammad Hossein Ronaghi; Abolghasem Ebrahimi Purpose The current research seeks to determine the influential attributes of influencers and examine the influence of food influencers (food bloggers) on consumers' purchase intention. Design/methodology/approach Firstly...
