...J. Holton Wilson; Robert Miller Often small business owners/managers feel they haveinadequate time for formal forecasting and/or that they lack the expertise to do so. Since forecasting is an important decision‐aiding tool, managers in small retail establishments can benefit by implementing...

...Nada R. Sanders Accurate forecasting is one of the most critical issues for business planning. Knowing how best to generate forecasts and how others are performing this function is important information for managers. This study reports on forecasting practices in US firms based on a survey of 500...