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Keywords: Fundraising
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2024) 39 (2): 65–95.
Published: 04 December 2023
... their mission, as well as their ability to “pivot” fundraising strategies to integrate social media and digital engagement. Design/methodology/approach The authors use IRS form 990 return data for organizations with a year-end return that includes at least six months of COVID-19 impact (“Wave 1 Effects...
