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Keywords: GAM
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Journal Articles
Global Account Management: A Literature Based Conceptual Model
Available to Purchase
Journal:
American Journal of Business
Mid-American Journal of Business (2004) 19 (1): 15–22.
Published: 22 April 2004
...Kevin Wilson; Dan Weilbaker Global Account Management (GAM) is not a recent phenomenon. Xerox first appointed global account managers in 1988 and Citicorp has a history of using GAM processes that go back over twenty‐five years. What is new is that GAM has emerged as one of the major strategic...
