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Keywords: Green organizational orientation
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2026) 41 (3): 117–135.
Published: 21 April 2026
... examines the associations of Q4.0 and data-driven culture (DDC) with sustainable performance (SP), and the mediating roles of green organizational orientation (GOO) and Q4.0 in the relationship between DDC and SP among manufacturing organizations. Design/methodology/approach This empirical study...
