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Keywords: Higher education marketing
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2025) 40 (2): 86–104.
Published: 31 January 2025
... at: rscherer@trinity.edu 15 01 2024 09 08 2024 17 11 2024 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Mission alignment Resources Higher education marketing Performance A mission statement is only useful to the extent...
