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Keywords: Impact on spending
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Journal Articles
The Effect of a Gift‐Upon‐Entry on Sales: Reciprocity in a Retailing Context
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Journal:
American Journal of Business
Mid-American Journal of Business (1990) 5 (1): 49–50.
Published: 22 April 1990
... 1990 Gift for shoppers Increasing sales Impact on spending NOTES & COMMENTS The Effect of a Gift-Upon-Entry on Sales: Reciprocity in a Retailing Context Hershey H. Friedman Paul J. Herskovitz Brooklyn College College of Staten Island ABSTRACT The purpose of the present study...
