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Journal Articles
Journal Articles
American Journal of Business (2021) 36 (1): 20–34.
Published: 14 January 2021
...Pavleen Soni Purpose In an era of burgeoning activity in online retail in India, the role of web-store design is paramount. Web-store design elements such as website functionality, brand assortment and product quality are expected to generate customer loyalty. Design/methodology/approach Using...

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