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Keywords: Influencer marketing
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2026) 41 (3): 136–154.
Published: 12 June 2026
... characteristics. The findings of this paper presented comprehensive recommendations on the paths to success for brands, marketing experts and influencers and provided valuable insights for influencers, food business owners, restaurant managers and audiences to build persuasive influencer marketing strategies...
