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Keywords: Informative content
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2025) 40 (4): 202–217.
Published: 28 October 2025
... incorporated in SM posts that provide relevant information about products/services of a firm constitute elements of informative content (Dwivedi et al., 2023). The utilitarian perspective strongly advocates the importance of informative content in enhancing SM engagement (Demmers...
