... an integrated approach to managing both activities. By incorporating exploitation activities (cost reduction, strategic alliances), and facilitating exploration activities (process innovation, new market attraction), the ASC empowers hotels to streamline operations, develop novel offerings, and achieve enhanced...

... of the literature on marketing, innovation management and image management were used to prepare the theoretical section. The results of the analysis indicate a cognitive and research gap regarding the role of innovative food products in creating their offerors' image. In order to reduce the gap, empirical studies...

...Sangwon Lee Purpose The purpose of this paper is to examine the individual and joint effects of the two design dimensions, form design and functional design, and moderating role of product innovativeness and technological sophistication in consumer’s evaluation of new products. Employing...

...Barton M. Sharp; Dinesh N. Iyer; Thomas H. Brush Purpose The purpose of this paper is to expand the understanding of the “front end” of innovation by examining the influence of top executives, who allocate the resources and cultivate the culture in which inventions are born, on the innovation...

... portfolios on innovation; and acknowledges differences in intensity of the commitments required to source resources from alliances along the functional value chain. Alliance portfolio research that includes only R&D alliances in the portfolio has contributed valuable insights regarding the kinds...

...Frank J. Sabatine Creativity, innovation, and entrepreneurship are “buzz words” frequently used by American business professionals when discussing the question of how to adapt to our rapidly changing global economy. American companies are struggling to innovate in order to compete with foreign...