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Journal Articles
The effects of food influencers' characteristics on consumers' purchase intentions
Available to Purchase
Journal:
American Journal of Business
American Journal of Business (2026) 41 (3): 136–154.
Published: 12 June 2026
.... In the second step, an online survey was performed on 291 Instagram users. Findings The results of structural equation analysis demonstrated that the influence of three factors: persuasive power, the scope of influence and influencer honesty, is stronger on purchase intention compared to other...
