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Keywords: Korean firms
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2021) 36 (2): 150–168.
Published: 05 January 2021
... and informed decisions. This paper is one of the first attempts to develop practical guidelines for the successful implementation of BA based on the exploratory study of BA practices among the Korean firms. H1. Firms in information-intensive industry sectors are more likely to adopt BA than firms...
