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Keywords: Laczniak
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Journal Articles
Journal:
American Journal of Business
Mid-American Journal of Business (1986) 1 (2): 41–46.
Published: 28 October 1986
... by Laczniak (1983) and makes recommendations for change if rebates are to enjoy continued use free of regulation. Further, the impact of rebate offers on the lower classes is explored. It is postulated that the less sophisticated shoppers will be more affected by the requirements of rebates...
