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Keywords: Market‐oriented culture
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Journal Articles
Journal:
American Journal of Business
Mid-American Journal of Business (2005) 20 (2): 45–58.
Published: 28 October 2005
...Beth Ann Martin; James H. Martin The strong link between a market orientation and performance in small organizations rests on the organization’s ability to use its market‐oriented culture to create a sustainable competitive advantage. To do this requires the firm to build and maintain a strong...
