Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-4 of 4
Keywords: Marketing strategy
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Journal:
American Journal of Business
American Journal of Business (2014) 29 (1)
Published: 01 April 2014
... Findings – Originality/value – Keywords: Attendance, DMAIC, Marketing strategy, Six Sigma, Sporting events, Sports marketing, United States of America Attendance DMAIC Marketing strategy Six Sigma Sporting events Sports marketing United States of America...
Journal Articles
Six Sigma sales and marketing: application to NCAA basketball
Available to Purchase
Journal:
American Journal of Business
American Journal of Business (2012) 27 (2): 113–132.
Published: 19 October 2012
.... senior management must be fully engaged and push the initiative for it to become an effective initiative. © Emerald Group Publishing Limited 2012 United States of America Six Sigma Marketing strategy Sporting events Attendance DMAIC Sports marketing A sports enterprise has...
Journal Articles
The webnovela and immigrants in the United States
Available to Purchase
Journal:
American Journal of Business
American Journal of Business (2012) 27 (1): 40–57.
Published: 13 April 2012
... to be $900 billion, which makes it the most affluent in the Spanish‐speaking world. © Emerald Group Publishing Limited 2012 United States of America Hispanics Spanish language Marketing strategy Internet Visual media Webnovelas Serial drama Narratives New media Webnovelas...
Journal Articles
Recent Developments in Per Capita Pricing in Discount Movie Theaters
Available to Purchase
Journal:
American Journal of Business
Mid-American Journal of Business (1993) 8 (2): 53–58.
Published: 28 October 1993
... be redirected toward improved production and marketing strategies. © MCB UP Limited 1993 Per capita pricing Movie theatres Paramount pictures Marketing strategy ...
