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Keywords: Marketing strategy
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2014) 29 (1)
Published: 01 April 2014
... Findings – Originality/value – Keywords: Attendance, DMAIC, Marketing strategy, Six Sigma, Sporting events, Sports marketing, United States of America http://www.emeraldinsight.com/10.1108/AJB-04-2014-001 This article originally appeared in Volume 27 Number 2, 2012...
Journal Articles
Journal:
American Journal of Business
American Journal of Business (2012) 27 (2): 113–132.
Published: 19 October 2012
... as an athletic enterprise. United States of America Six Sigma Marketing strategy Sporting events Attendance DMAIC Sports marketing A sports enterprise has a variety of sources from which it may obtain revenue. These include ticket sales, concessions, endorsements, sponsorships, and television...
Journal Articles
Journal:
American Journal of Business
American Journal of Business (2012) 27 (1): 40–57.
Published: 13 April 2012
... lindo y querido” during his 2008 debutante campaign, and adamantly opposes Arizona's policies against illegal immigration. United States of America Hispanics Spanish language Marketing strategy Internet Visual media Webnovelas Serial drama Narratives New media Webnovelas...
Journal Articles
Journal:
American Journal of Business
Mid-American Journal of Business (1993) 8 (2): 53–58.
Published: 28 October 1993
... be redirected toward improved production and marketing strategies. © MCB UP Limited 1993 Per capita pricing Movie theatres Paramount pictures Marketing strategy ...
